Settled case summary #21 — A loyalty program
An individual complained that a loyalty program had provided his children's names and addresses to its partner credit card companies, resulting in the children receiving unsolicited marketing materials. The issue arose because the loyalty program did not record the dates of birth for its minor members, meaning they were not identified as minors in its system. Although the program updated the children's profiles and removed their information from the system, ongoing marketing mailings persisted for a period due to advance list generation.


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