Settled Case summary #26: Department store's credit card application form appropriate (March 28, 2006)

An individual complained about receiving promotional material and telemarketing calls after applying for a department store credit card, believing she had not consented to this use of her information. The store explained that its application form provided opt-out information below the signature line, which the complainant had signed. The OPC confirmed this opt-out mechanism was permissible under the Act. The complainant was satisfied with the explanation and requested removal from marketing lists, which the store fulfilled, settling the complaint.

• Consent for marketing purposes
• Clarity of opt-out mechanisms on application forms