
Settled case summary #28 — A DVD-rental store
An individual complained that a DVD-rental store required him to provide his driver's license details for entry into their database to become a member, which he believed was unnecessary. The store initially argued this was a business necessity for identity verification and recovering overdue rentals. However, the investigation revealed the store did not use driver's license data for tracing members, but rather publicly available information. Recognizing it was collecting unnecessary information, the store revised its membership process. Under the new process, customers must present two pieces of identification, one with a photo, but driver's license details are no longer entered into the database. The store committed to updating its procedures and training staff on the new process.
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