PIPEDA Findings #2020-004: Joint investigation of the Cadillac Fairview Corporation Limited by the Privacy Commissioner of Canada, the Information and Privacy Commissioner of Alberta, and the Information and Privacy Commissioner for British Columbia
This joint investigation by federal, Alberta, and British Columbia privacy commissioners examined Cadillac Fairview's (CFCL) use of Anonymous Video Analytics (AVA) in mall directories and mobile device geolocation tracking. CFCL collected and used personal biometric information via AVA without valid consent, and improperly retained this data. While CFCL stated it had ceased using AVA, it disagreed with findings and refused to commit to express opt-in consent for future use. Regarding geolocation, CFCL's "Anonymous Shopper Journey" did not collect personal information, and while its "Logged In Shopper Journey" collected personal information, it did not combine it with geolocation data as initially suspected. Therefore, the geolocation aspect was found not well-founded.


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