Canadian privacy & access decisions

An individual complained that a pharmacy chain required him to sign an overly broad consent form for medication, fearing his personal information would be used for marketing. The complainant was concerned he would be denied medication if he refused consent. The OPC clarified with the pharmacy that it did not disclose personal information for secondary marketing purposes. The pharmacy, having received similar complaints, revised its consent form to be simpler and clearer. It also introduced a new policy allowing customers to verbally consent to privacy practices if they were uncomfortable signing the form. The complainant was satisfied with these changes.

• Whether the pharmacy's consent form authorized overly broad disclosure practices
• Whether personal information was being disclosed for marketing purposes
• Whether the pharmacy's consent process was appropriate under PIPEDA