PIPEDA Findings #2022-002: Biron Health Group has ceased sending promotional emails to travellers arriving in Canada who undergo COVID-19 testing
Biron Health Group sent promotional emails to travellers who had undergone COVID-19 testing upon arrival in Canada, using their email addresses collected for testing purposes. The complainant alleged this violated PIPEDA. Biron argued they assumed implicit consent due to a business relationship, but the OPC found this assumption unreasonable given the mandatory nature of the testing. Biron has since ceased the practice, deleted affected email addresses, and the complaint was settled.


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