Canadian privacy & access decisions

An individual complained that a videographer used her wedding video for promotional purposes online without her consent. The videographer posted the video on social media and embedded it in a business listing to attract new clients. The videographer claimed a verbal agreement for reduced rates in exchange for promotional use and asserted copyright, but no documentation supported this. The OPC determined that using the video for promotional purposes constituted commercial activity under PIPEDA. Since no valid consent was obtained and no exemptions applied, the videographer was found to be in contravention of PIPEDA. The videographer subsequently removed the video and committed to including consent language in future contracts.

• Whether the use of personal information constituted commercial activity
• Whether the videographer had consent for this use
• Whether the videographer needed consent for this use