Canadian privacy & access decisions

An individual complained that a company sent him an unsolicited commercial e-mail promoting its products. The company, which typically markets through a distributor network and commission sales agents, was unaware that one of its agents was using email for marketing. The company does not approve of this marketing technique. Upon learning of the issue, the company contacted the agent and instructed them to cease using email for marketing. The agent confirmed compliance and apologized to the complainant. The company, despite its small size, has a privacy policy and a designated privacy officer. The complainant was satisfied with the resolution.

• Whether sending unsolicited commercial email constitutes a contravention of PIPEDA