
PIPEDA findings #2018-007: Online marketplace needs consent from members before contacting them to join advocacy network
An anonymous complainant challenged an online marketplace's privacy practices after receiving an advocacy email without explicit consent. The complaint alleged unauthorized use of personal information for lobbying, inadequate handling of her privacy complaint, and unnecessary retention of data. The OPC found that the retention allegation was not well-founded. However, the OPC determined that the online marketplace failed to obtain adequate consent for sending advocacy emails and mishandled the complainant's privacy concerns, contravening PIPEDA Principles 4.3 and 4.10 respectively. The organization initially committed to corrective measures, including updating its privacy policy, providing an opt-out for advocacy messages, and improving its complaint handling process. Following the successful implementation of these recommendations, the OPC deemed the consent and challenging compliance matters well-founded and resolved.
Ontario
British Columbia
Alberta
Saskatchewan
Manitoba
Quebec
Nova Scotia
New Brunswick
Prince Edward Island
Newfoundland and Labrador
Yukon
Northwest Territories
Nunavut