PIPEDA findings #2018-007: Online marketplace needs consent from members before contacting them to join advocacy network

The OPC investigated a complaint against an online marketplace that sent an email to members inviting them to sign a petition without their explicit consent. The OPC found that the marketplace retained information appropriately but failed to obtain adequate consent for sending the petition email, which was beyond the scope of their services. The OPC also found that the marketplace did not handle the complainant's privacy concerns effectively. The matter was conditionally resolved when the marketplace committed to implementing recommendations, including obtaining opt-in consent for such emails and improving complaint handling. The issue was later resolved upon evidence of implementation.

• Adequacy of consent for using personal information for advocacy emails.
• Proper handling and escalation of customer privacy complaints.
• Appropriate retention of personal information.
• Clarity of purposes stated in the privacy policy.