Canadian privacy & access decisions

The OPC investigated Ticketmaster Canada Limited (TM) following a complaint that its practices for collecting, disclosing, and using customer personal information for marketing purposes did not comply with PIPEDA. The complainant alleged that customers were not properly informed or given a viable alternative to sharing their information for marketing. The Assistant Privacy Commissioner found that TM failed to uphold the principles of openness and consent. TM subsequently revised its privacy policy and online notifications to explicitly communicate information sharing practices and provide clear opt-in options for marketing. The investigation concluded that the issues were resolved satisfactorily, but the Assistant Commissioner expressed concern about the well-founded violations several years after PIPEDA's enactment.

• Whether Ticketmaster's privacy policy met the openness principle of PIPEDA
• Whether Ticketmaster obtained valid consent for the use of personal information for marketing purposes
• Whether customers were properly informed about the use of their personal information for marketing
• Whether customers were provided a viable opt-in/opt-out option for marketing without penalty
• Whether Ticketmaster's agreements with event providers ensured compliance with customer preferences