
F2014-02 — Medicine Hat Police Service
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An investigation was launched after a complaint that Google's AdSense service delivered targeted advertisements for CPAP devices based on the complainant's online search for medical devices. The OPC found that Google used online behavioural advertising (OBA) to deliver these ads, which involved sensitive health information, without express consent. Google argued the ads were contextual, but the OPC determined they constituted OBA and contravened PIPEDA Principles 4.3 and 4.3.6 regarding consent for the use of sensitive information. Following recommendations, Google implemented remedial measures, leading to the complaint being conditionally resolved.

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