Canadian privacy & access decisions

The Privacy Commissioner investigated a complaint regarding Canada Post's National Change of Address (NCOA) service. The service allowed individuals to redirect mail and, with an opt-out clause in fine print, permitted Canada Post to supply new addresses to "mailers" for a fee. The Commissioner found that Canada Post failed to clearly inform customers that their personal information was being sold to organizations like list brokers and direct marketers, and that the consent obtained was not meaningful. Canada Post refused to implement a recommendation for an opt-in checkbox for this disclosure. The Commissioner concluded that Canada Post was in contravention of sections 5(2) and 8 of the Privacy Act for failing to plainly identify the purpose of collection and for disclosing personal information without proper consent.

• Whether Canada Post adequately informed individuals about the purpose of collecting their new address information for the NCOA service, specifically regarding disclosure to "mailers" for commercial purposes under s.5(2) of the Privacy Act
• Whether Canada Post obtained valid consent for the disclosure of new addresses to mass mailers and direct marketers under s.8 of the Privacy Act
• Whether the "opt-out" mechanism used by Canada Post constituted meaningful consent
• Whether the safeguard of only providing new addresses to mailers who already had the customer's name and old address adequately addressed consent concerns