
PIPEDA Report of Findings #2018-002: Company’s re-use of millions of Canadian Facebook user profiles violated privacy law
Multiple complainants alleged that Profile Technology Ltd. copied their personal information from Facebook profiles and groups without consent and posted it on its social networking website, making removal difficult, and indefinitely retaining helpdesk information. The OPC asserted jurisdiction over the New Zealand-based company due to a real and substantial connection to Canada. The OPC found that the information was not "publicly available" under PIPEDA's Regulations, and Profile Technology failed to obtain valid consent for its new purpose of operating a social networking site. Furthermore, the OPC determined that using this information for such a purpose was not appropriate in the circumstances and that the indefinite retention of helpdesk ticket information violated retention principles. Profile Technology refused to implement recommendations for deletion and a retention policy. Although the company later removed profiles from its website, it uploaded much of the data to the Internet Archive, which the OPC found did not resolve the contraventions and created new privacy risks. The matter was found to be well-founded.
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