PIPEDA Findings #2022-001: Joint investigation into location tracking by the Tim Hortons App
A joint investigation by the OPC and three provincial privacy authorities found that Tim Hortons collected granular location data from users of its mobile app without an appropriate purpose and without valid consent. The company tracked users' locations even when the app was closed, inferring details like home and work locations, ostensibly for targeted advertising, but ultimately did not use the data for this stated purpose. The investigation also raised concerns about contractual protections with a third-party vendor and Tim Hortons' overall accountability.


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