
PIPEDA Findings #2025-005: Investigation into a swimming pool’s compliance with consent requirements under the Personal Information Protection and Electronic Documents Act
An individual complained that a private swimming pool required parents to consent to the use of their children's photos and videos for promotional purposes as a condition of service for swimming lessons. The complainant argued this violated PIPEDA's consent requirements, specifically Principle 4.3.3, which prohibits requiring consent for information beyond what is necessary for the service. The swimming pool contended that the photo policy was a reasonable business need for promotion and staff training, and that tracking individual consent would be burdensome. The OPC found that images of children in swim attire are sensitive personal information and that requiring consent for promotional photos and staff training videos was not strictly necessary for providing swimming lessons. The OPC concluded that this practice contravened PIPEDA Principles 4.3.3 and 4.3.6. The complaint was found to be well-founded and resolved after the swimming pool agreed to implement an opt-in photo policy.
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