
PIPEDA Findings #2022-001: Joint investigation into location tracking by the Tim Hortons App
A joint investigation by federal and provincial privacy authorities found that the Tim Hortons App continuously tracked users' granular location data, often every few minutes, even when the app was closed. This data was used to infer home, work, travel status, and visits to competitors. The Offices concluded that Tim Hortons collected this sensitive information for an inappropriate purpose, as it never used the data for its stated goal of targeted advertising, and the privacy loss was disproportionate to any potential benefits. Furthermore, Tim Hortons failed to obtain valid consent, making misleading statements that the app only tracked location when open and not adequately informing users of the extensive nature and consequences of the tracking. Concerns were also raised about inadequate contractual protections with the third-party service provider, Radar, and a broader lack of accountability within Tim Hortons' privacy management. The matter was found well-founded and conditionally resolved, as Tim Hortons agreed to delete the collected data and establish a comprehensive privacy management program.
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