PIPEDA Findings #2023-001: Investigation into Home Depot of Canada Inc.’s compliance with PIPEDA
The Office of the Privacy Commissioner of Canada investigated Home Depot for disclosing customer email addresses and purchase details to Meta (Facebook) through Meta's "Offline Conversions" tool without valid consent. Home Depot used this tool to measure the effectiveness of its Facebook ads. The OPC found that Home Depot's privacy statement and Meta's policy were insufficient to obtain implied consent for this disclosure, as customers were not reasonably expected to understand that their data would be shared for these secondary purposes. Home Depot has since discontinued the use of the tool and agreed to implement recommendations for obtaining express consent should they restart the practice.


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