PIPEDA Findings #2026-001: Investigation into the personal information retention practices of Loblaw for the PC Optimum Loyalty Program
The OPC investigated Loblaw Companies Ltd. regarding complaints about the deletion of PC Optimum Loyalty Program accounts. The investigation found Loblaw contravened PIPEDA by taking an unreasonable amount of time to address deletion requests and by failing to ensure that retained purchase history data was sufficiently anonymized after account closures. Loblaw has agreed to take corrective actions, including a third-party assessment of its anonymization processes.


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