Canada Post’s collection and use of personal information for marketing purposes not compliant with the Act

An individual complained that Canada Post was using personal information collected from the outside of delivered mail to create marketing lists rented to private sector companies. The Office of the Privacy Commissioner of Canada (OPC) found that Canada Post's collection and use of this information for marketing purposes contravened section 5 of the Privacy Act because individuals were not authorized to have their information indirectly collected and used this way. While Canada Post disagreed with the findings and did not agree to cease the practice, it committed to improving transparency about its data usage.

• Whether Canada Post's collection of personal information from mail for marketing purposes complies with section 4 of the Privacy Act.
• Whether Canada Post's use and disclosure of personal information for marketing purposes complies with sections 7 and 8 of the Privacy Act.
• Whether Canada Post's indirect collection of personal information for marketing purposes, without explicit authorization, contravenes section 5 of the Privacy Act.
• What constitutes valid authorization for indirect collection of personal information under the Privacy Act.